Adobe Experience Cloud (Analytics)

Website: https://www.adobe.com/analytics/adobe-analytics.html

In Their Own Words

Adobe Analytics is the industry-leading solution for applying real-time analytics and detailed segmentation across all of your marketing channels. Use it to discover high-value audiences and power customer intelligence for your business.

What does this company do?

Analytics Provider

Provider of platform technology enabling data aggregation, analysis and report creation to assess marketing effectiveness and/or business performance.

Mobile

Provider of advertising services to wireless devices (phones, tablets, etc.), typically through mobile web browsers or mobile applications.

What data does this company collect?

Data Collected

Anonymous : Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Interaction Data , Internet Service Provider, Page Views , Serving Domains

Pseudonymous : Clickstream Data, Device ID (EU PII), IP Address, Location Based Data, Search History

PII : Address, EU- IP Address, EU- Unique Device ID , Email Address, Login, Name , PII Collected via 3rd Parties, Phone Number

*Data is collected on behalf of, and owned by, client.

Data Sharing

Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.

Data Retention

Over 5 Years

Data Use

Ad Serving, Ad Targeting, Analytics /Measurement, Content Customization, Cross Device Tracking, Optimization

Your choices

We believe this company facilitates or engages in 3rd party interest-based targeting.

Privacy contact

Privacy Officer/Customer Information Adobe Systems Incorporated Legal Department, A17

345 Park Avenue

San Jose, CA 95110-2704

Phone: 877.722.7088

Email: DPO@adobe.com

Privacy contact URL: https://www.adobe.com/privacy/privacy-contact.html#form

Privacy policy

https://www.adobe.com/privacy/policy.html

Opt-out cookies

When you opt out of being tracked and/or targeted by this company, an "opt-out cookie" is set in your web browser. The details of this cookie are below.

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*Certain companies include their opt-out links on trade association sites or other membership organization sites. These sites may trigger the writing of additional cookies when an opt-out request is received, including cookies that are written by other companies.